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The opening of the Cube Tech Fair 2017 was the unique start into a world full of innovations, techniqual developments and a look into the future. 

On 10 May 2017, the start-up trade fair CUBE Tech Fair celebrated its premiere with a grand opening in Berlin. The objective of the hosts, consisting of CUBE GmbH incooperation with Messe Berlin and the CUBE partners Bayer, VW and Dell, was to give a first insight into the colourful world of international start-ups and to offer the first networking opportunities.

In a complex interaction of different entertainment components and different start-ups, our agency staged a multimedia show, bringing together political representatives, large industrial companies and international start-ups with interactive elements inorder to gain an insight into the industry of the future and to explore a somewhat different trade fair concept in the following days. On the impressive main stage, consisting of individual cubes, mezzo-soprano Nicole Hyde led the audience musically though industrial development to the technical innovations of tomorrow. The opening evening was complemented by a speical dinner with a flying buffet consisting of rescued food from the start-up SirPlus for arooung 800 people.

Our agency was commissioned by CUBE GmbH to plan, organise and implement the opening. A special challenge was the technical planning and implementation as well as the smooth reconstruction and preparation of the dinner in the middle of the actual opening show, so that no interruption or disruption of the entertainment program had to take place.