ROADSHOW "RISKIER NICHTS"
As part of the "Aktion Landstraße" campaign carried out in 2012, an information and action mobile was developed under the motto "Be clever - don't risk anything". On its tour across Germany, it was aimed in particular at young adults to draw their attention to the dangers of the country road and motivate them to drive consciously, with foresight and consideration.
The campaign was part of the 2011 road safety programme of the Federal Ministry of Transport, Building and Urban Affairs.
On behalf of Johannsen + Kretschmer GmbH, f³ Event GmbH was responsible for the planning, construction and implementation of the Infomobil and its action elements.
A vehicle specially tailored to the needs of the campaign was designed, built, individually furnished and branded.
In addition to the Internet terminals with information about the campaign, the music competition and the action game, the action modules of the InfoTruck included an intoxicating glasses course and a magnetic quiz wall in the outdoor area.
The highlight in the truck was the "Musikbox", an integrated video cabin in which visitors could record their own version of Tom Beck's campaign song "Der Moment" and publish it on the campaign website in order to take part in the nationwide music competition.